AI search optimization
Get mentioned and cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews. We track the questions your buyers ask and close the gaps where you don't show up.
SEO and AI search for trust-heavy industries
Be the answer everywhere your buyers search.
Secret Agents is an SEO and AI search agency for law firms, financial brands, and enterprise teams. We get you ranked on Google and recommended by ChatGPT, Perplexity, Gemini, and AI Overviews.
Optimized for every place your buyers ask
Google SearchAI OverviewsAI ModeChatGPTPerplexityGeminiClaudeMicrosoft CopilotBing
The shift
Search used to be ten blue links. Now it's one answer.
Then
Buyers scrolled a page of results, opened a few tabs, and compared. Page one was enough to get a look.
Now
Buyers ask an AI tool and go with the answer. That answer cites a few sources. If you're not one of them, you're not on the shortlist.
Industries
Built for industries where trust decides who gets the call.
Every industry has its own buyers, rules, and search habits. So each one gets its own playbook, its own pages, and its own way of measuring success.
Law firms
SEO and AI visibility for law firms
Personal injury, family law, estate planning, business litigation. We help firms win the near-me searches, the practice area questions, and the AI answers people read before they ever pick up the phone.
- Practice area and city pages
- Google Business Profile and map pack
- Attorney bios that build trust
- Content written with bar ad rules in mind
Advisors, wealth firms and fintech
SEO for financial advisors, wealth firms, and fintech
Money questions are high stakes, and Google and AI tools treat them that way. We build expert-backed content that earns trust, gets cited, and clears your compliance review.
- Expert-reviewed guides and comparisons
- Advisor bios and credentials
- Calculators that earn links
- A review workflow compliance will like
Practices and health systems
SEO for medical practices, health systems, and health tech
Patients research symptoms, treatments, and doctors long before they book. We make sure your providers and locations show up, with content that's medically reviewed and easy to trust.
- Provider and location pages
- Medically reviewed content
- Local SEO for every location
- Schema for doctors and clinics
B2B software
SEO for SaaS and B2B tech companies
Software buyers compare everything. We help you own the comparison, alternatives, and best-tools searches, and get named when someone asks AI which product to pick.
- Comparison and alternatives pages
- Product-led content
- Programmatic pages that scale
- Listings in AI best-of answers
Large sites and big brands
Enterprise SEO for large sites and big brands
Big sites have big problems: millions of URLs, messy templates, and a lot of people to align. We bring a testing mindset, so every change is measured before it rolls out site-wide.
- Technical SEO at scale
- Page template strategy
- Controlled SEO tests
- Multi-location and international
Contractors and local brands
SEO for home service companies
When a pipe bursts or a house needs paint, people search, pick from the map, and call. We get you into the map pack and the AI answers in every city you serve.
- Map pack and Google Business Profile
- Service area pages that rank
- A steady review strategy
- Tracking from search to booked job
What we do
SEO and AI search, under one roof.
Ranking on Google and getting cited by AI tools rest on the same foundation. We build it once and build it right.
Technical SEO
Fast, clean, crawlable sites. Many AI crawlers don't run JavaScript, so we make sure every word lives in the HTML.
Content engineering
Pages built around the real questions buyers ask, organized into topic clusters and written with people who know the industry.
SEO testing and analytics
We test changes on a group of pages against a control group, so you know what actually moved traffic and leads. Then we roll out the winners.
Local SEO
Google Business Profile, map pack, reviews, and location pages for every office you have.
Authority and digital PR
Earn the mentions and links that make Google and AI tools trust you, from the publications your buyers already read.
How we work
No secrets.Every change is a test.
We find what's holding you back, test the fix, measure it, and roll out what works. No guesswork and no busywork.
Start with an audit-
01
Audit
We check where you show up today: Google rankings, AI answers, technical health, and what competitors are doing better.
-
02
Hypothesis
We pick the few changes most likely to move revenue and write each one up as a test with a clear goal.
-
03
Build
We ship the work in order of impact: pages, fixes, content, and links.
-
04
Measure
We compare the test group against the control group, keep what works, and roll it out across the site.
Regulated industries
Careful by default.
Legal, financial, and healthcare brands can't afford sloppy content or a wrong answer from AI. Our process is built for that.
Compliance review, built in
Nothing goes live without sign-off from your legal or compliance team.
Real experts on the byline
Content is written or reviewed by people with real credentials, and the page says so.
Accurate AI answers
We watch what AI tools say about you and fix wrong details at the source.
Your data stays yours
We never paste client data into public AI tools.
FAQ
Questions we get a lot
Something else on your mind? Ask it on your audit call.
What is AI search optimization?
It's making sure tools like ChatGPT, Perplexity, Gemini, and Google's AI Overviews know your business and recommend it when people ask. You'll also hear it called GEO (generative engine optimization) or AEO (answer engine optimization). Same idea.
Is SEO still worth it if people are using AI?
Yes. AI tools pull a lot of their answers from pages that already rank well and are easy to read. Good SEO is the foundation, and AI optimization is the layer on top.
How long does it take to see results?
Technical fixes can show up in weeks. Content and authority usually take three to six months to build real momentum. You get a progress report every month, so you're never guessing.
Do you work with regulated industries?
That's our focus. Legal, financial, and healthcare clients get a review workflow built around their compliance team, so nothing goes live without sign-off.
How do you measure AI visibility?
We track a set of real questions your buyers ask across the major AI tools and record when you're mentioned or cited, and who shows up instead. You'll see the trend move over time.
Do you only work with the industries listed?
No. They're where we go deepest. If your buyers research before they buy, we can probably help.
Free audit
Find out if AI recommends you.
We'll check how you show up on Google, ChatGPT, Perplexity, and AI Overviews, and show you what to fix first. Free, with no pitch deck.
We only use these to send your audit. Privacy