The terms for using this site.

This site explains how search and AI search work in different industries, and it offers a free audit. By using it, you agree to the terms below.

Updated

Our guides are general information

The guides are written for business owners and marketing teams. They describe rules and practices as we understood them on the date shown on each page, and they link to their sources.

They are not legal, financial, medical, or compliance advice. Rules change, and your situation may differ. Check the source, and talk to your own lawyer, compliance team, or licensed professional before you act on anything regulated.

Examples are examples

Screens, names, and numbers marked Example, Sample, or Template are made up to show how something works. They are not client results.

No promised results

Nobody can guarantee a ranking or a mention in an AI answer, and we don't. Timelines on this site are typical ranges, not promises.

The free audit

When you ask for an audit, we look at how your business shows up in search and in AI answers, and we email you what we find. It's free, and you're under no obligation.

We may turn a request down. Paid work, if we do any together, is covered by its own written agreement, not by this page.

Using what's here

The words and graphics on this site belong to Secret Agents. You're welcome to quote a short passage or share a page, with a link back. Search engines and AI assistants are welcome to read and cite it.

Please don't republish whole pages as your own.

Names and trademarks

Google, ChatGPT, Perplexity, Gemini, and the other products named on this site belong to their owners. We aren't affiliated with them, and naming them doesn't mean they endorse us.

Links to other sites

We link to sources and tools we don't control. We aren't responsible for what's on them.

No warranties

We work to keep this site accurate and available, but we provide it as is, without warranties of any kind. As far as the law allows, Secret Agents isn't liable for losses that come from relying on it.

Your privacy

What we collect and why is on the privacy page.

Changes and contact

If these terms change, we'll update this page and the date at the top.

Questions? Use the form on our homepage and we'll reply by email.